Helping turn today’s students into tomorrow’s business leaders.
UBC Sauder School of Business approached Bare to develop the launch materials for a new program: The UBC Bachelor + Master of Management Dual Degree. Although UBC Sauder is a well-known and prestigious business school, the program was new and had little or no awareness. The program also had the additional hurdle of targeting students in a wide range of studies who would not normally be considering business school.
Working with UBC Sauder’s marketing team, Bare created an integrative print, OOH, and online campaign targeting ambitious high school students, parents, and first year UBC students and driving them to a newly designed micro site with the message that they can follow their passions with their undergraduate degree, while also earning the business credentials to make it a career. The result: enrolment targets were exceeded.
UBC Sauder School of Business
Website design, online, social media, print, outdoor