Only Fencing
services
challenge.
ONLY Fencing had a vision for consumers to visit their website, calculate the size of their yard and then purchase the recommended materials derived from their building materials calculator.
To reach their target audience of only customers in Southern Ontario and the GTA, a highly targeted marketing campaign would be needed that also included content creation and copywriting.
Competing against big box brands with national awareness, they needed to hit the market with messaging that made them stand out.
strategy & solution.
ONLY Fencing came to Bare with the task of building their brand including logo and identity, creating an e-commerce website and marketing their product to consumers in Southern Ontario and the GTA. Wireframes were created, a website was designed and a Jamstack e-commerce store with headless Shopify and headless WordPress for content management was built. One of the key requirements was the building of a complex custom building materials calculator to allow customers to easily generate a list of fencing materials required to fit their yard perfectly. Other resources included downloadable instructions and videos to show the ease of building your own fence. With all of these pieces running, a marketing and sales HubSpot was set up to manage customer communication and requests.
On the Marketing side, the key objectives were to launch an awareness campaign for Onlyfencing.com in Southern Ontario and the GTA and drive potential customers to Onlyfencing.com by targeting homeowners, contractors and property managers of residential stratas. Google, Facebook, Instagram and YouTube ads were created and launched, driving 58,000+ consumers to the website.
