The Western Red Cedar Lumber Association required an advertising campaign that would meet these three objectives.
• Increase awareness of Western Red Cedar,
• Inspire its consideration, and
• Make it easier to specify, purchase and use.
In order to effectively reach consumers, Bare’s strategy included a comprehensive and multifaceted marketing plan built to drive traffic to realcedar.com and ultimately to the custom retailer locator map. Working with influencers, like wood whisperer April Wilkerson, producing easy-to-follow DIY videos accompanied by downloadable project plans, writing engaging blogs and running targeted paid advertising campaigns on multiple social media platforms has resulted in the realcedar.com being the world’s largest online resource for Western Red Cedar with over 1,000,000 users visiting the site every year.
Bare has an incredible team of talented people that we are proud to work with! They are creative, driven, responsive and flexible, not to mention super easy to work with. We continue to partner with Bare because they work quickly, strategically, diligently and are extremely attentive to our needs. The Bare team really takes the time to learn and understand our industry, members and overall mandate and objectives. They have been great at helping us build our brand. The WRCLA strongly recommends Bare Advertising and Communications Inc!
Executive Administrator – Western Red Cedar Lumber Association