challenge.

The AniSoft Group is a Canada-wide corporate IT solutions and support company. They are solution experts in products from the likes of IBM, Cisco, NVidia and Lenovo. AniSoft was looking to revitalize their brand and web presence, where their logo and website were outdated and required a refresh.

As AniSoft Group already had an established client base, it was important to maintain brand recognition with their existing customers.

strategy & solution.

AniSoft approached Bare with the task of redesigning their logo. Bare started by leading a discovery process that included surveys to key stakeholders and mood boards to narrow in on a general style. The design process that followed involved a series of rough concepts and wordmark designs using custom-designed letterforms for a completely unique look. After some refinement phases and the colour exploration phase, the resulting logo is one that combines classic typographic forms with modern curves and angles, articulating the heritage of the organization with the cutting-edge, forward-thinking solutions that AniSoft is known for.