challenge.

Bissett Fasteners partnered with a local brewery to produce a limited edition Pale Ale as a promotional giveaway. They approached Bare, requesting a label design with a nostalgic, Canadian summer feel.

strategy & solution.

To tackle the challenge, Bare proposed several potential approaches, creating storyboards and sketches to help the client select their preferred direction.

Once a direction was chosen, Bare refined the illustration and developed a colour scheme and textures to achieve the desired retro aesthetic.

It is rare to work with people who deeply understand your business needs and who you can trust with something as important as your brand image. I have worked with Bare for over 5 years now, and every time I start a new project with them I get excited. Not just because they always produce amazing work, but because they understand our brand and vision so well.
 
Bare matches my enthusiasm for every project we work on together, and they deliver results that hit the mark every time. For our summer video campaign, Bare helped us create a campaign all about great Canadian inventions to promote our Canadian tool program. The campaign was a new style of content for us and Bare provided guidance along the way that ensured the content would be the right fit for our audience. The videos were a hit, and we still have customers talking about how funny the videos were.
 
–Jane Carsky
Marketing Director

BISSETT Tools