challenge.

With 50 restaurants across Canada, MR MIKES has a lot of ground to cover. With a host of requests in hand, MR MIKES approached Bare with needs such as web development and maintenance, national and local campaigns, video production, copywriting, in-store graphics, menu designs and more.

The first task was to design a new website that met a variety of technical requirements while preserving the brand’s signature “rough around the edges” aesthetic, incorporating subtle design updates to keep it feeling fresh and current.

strategy & solution.

The need for simple administration within a familiar and proven CMS made WordPress the clear choice, although other platforms were also considered. Bare created a set of customizable templates to streamline the ongoing expansion of the site, enabling the seamless addition and removal of food and drink promotion pages on a monthly basis. With new locations being added regularly, and varying menu items and prices across different restaurants, a sophisticated location and menu management system was developed to ensure effortless upkeep.

Bare has been a great partner of ours and truly an extension of our marketing team. They understand the importance of developing creative that brings the brand to life and ensure it has the right messaging and theme to reach our target audience. They think outside the box which allows us to elevate our brand in fun new ways.

Darian Newstead

Senior Marketing Manager — MR MIKES SteakhouseCasual