challenge.

Forty four restaurants across five provinces means MR MIKES has a lot of ground to cover. With a host of requests in hand, MR MIKES approached Bare with needs such as web development and maintenance, graphics designed for both national and local campaigns, video production and copywriting, packaging and new menu design.

strategy & solution.

Armed with the requirement that messaging for the MR MIKES brand stay casually irreverent, our design team has built hundreds of graphics on brand that sometimes give you a little giggle, but ultimately make you want to stop in to a MR MIKES for the latest offerings. Along with marketing campaign messaging Bare has most recently been charged with redesigning the menus and logo for their Little Doe inhouse wine program and incorporating and updating the franchise section of the MR MIKES website.
Seeking new franchisees while also promoting a fun atmosphere and great steaks requires both national and local campaigns. From Curling Canada to Trivia Night and everything in between, Bare has showcased the best of MR MIKES through digital campaigns, posters, billboards, YouTube videos and more. As the number of marketing assets grows, so does MR MIKES, with new stores opening every year.

Bare has been a great partner of ours and truly an extension of our marketing team. They understand the importance of developing creative that brings the brand to life and ensure it has the right messaging and theme to reach our target audience. They think outside the box which allows us to elevate our brand in fun new ways.

Darian Newstead

Senior Marketing Manager — MR MIKES SteakhouseCasual