challenge.

The Classic Mikeburger is the original MR MIKES hamburger, introduced with the first restaurant in 1960, and it’s still a fan favorite today. Over the years, other Mikeburger variations have been added, each loaded with even more toppings and flavour for those who want to take it to the next level.

MR MIKES wanted to promote the Mikeburger menu with a limited-time price-point, and do so in a way that calls attention to the history of MR MIKES and their famous burger.

strategy & solution.

Bare’s approach was all about celebrating the Mikeburger’s 1960s legacy through creative writing and a variety of materials—social media posts, ads, in-restaurant prints, videos, soft goods, display ads, and web pages. Everything was designed to blend 60s vibes with modern food photography and fun, clever headlines that gave a nod to the past but with a fresh, witty twist.