challenge.

The AniSoft Group is a Canada-wide corporate IT solutions and support company. They are solution experts in products from the likes of IBM, Cisco, NVidia and Lenovo. Anisoft was looking to revitalize their online presence with a new website alongside digital marketing strategies and content.

strategy & solution.

The approach to this website had user-experience top-of-mind. The look and feel requirements were to look professional and high tech while feeling much more approachable than most of their competitors’ more clinical-looking sites.

Once the designs and wireframes were complete, a Jamstack website was constructed using NextJS as the React-based Javascript framework. Technical copywriting was also done by Bare, where stakeholder interviews with key staff were conducted for additional input. The net result was a fast performing (performance scores of 96 in Google Pagespeed Insights), user-experience-dialed, amazing looking website.