The Anisoft Group is a Canada-wide corporate IT solutions and support company. They are solution experts in products from the likes of IBM, Cisco, NVidia and Lenovo. Anisoft was looking to revitalize their brand and web presence, where their logo and website were outdated and required a refresh.
As Anisoft Group already had an established client base, it was important to maintain brand recognition with their existing customers.
Anisoft approached Bare with the task of updating their existing logo to something more modern, while maintaining certain brand elements for existing client recognition. The existing colour palette was maintained, however the typeface/wordmark was drastically improved, and was used as a base for their new identity.
Next was designing a new website. The new logo was used as the initial starting point for the designs, and wireframes were built with user-experience as top of mind. The look and feel requirements were to look professional and exude high tech, but should also be approachable.