logo design & brand identity
Since 1947, Peerless Engineering has been providing innovative motion control and automation solutions to Western Canadian industrial and mobile customers.
services
/ branding & identity
challenge.
Peerless Engineering Solutions came to Bare in need of a new identity. They had been through a few logos since their inception in 1947 and wanted a new look that communicated a modest confidence, simplicity and approachability.
strategy & solution.
Bare’s solution features a bold yet minimalist icon paired with a custom wordmark, where geometric angles and curves seamlessly blend. This combination evokes a sense of meticulous precision while remaining approachable and inviting.
