challenge.

Valiant was established in 2018 by a team of seasoned battery experts with a clear vision: to develop the best AGM and gel batteries. Through extensive research and development, they successfully launched our brand, which has since become one of the most renowned names in AGM and Gel battery technology.

In 2020, Valiant developed and launched a new line of lithium batteries, maintaining their position as a leader in the battery industry.

In 2024, after six years in the industry, they found that their logo and brand identity was in need of an overhaul to better reflect the quality and values of the brand. Bare guided Valiant through a rebranding project to better align their logo and brand identity with the exceptional quality and innovative spirit that permeates through their company and product offerings.

strategy & solution.

Bare led a tailored discovery process to uncover the core values and vision of Valiant Battery, shaping the foundation for its brand positioning and identity. Based on these insights, Bare developed a range of logo concepts, each reflecting different aesthetic interpretations of the brand’s essence. Through an inclusive, iterative approach, a final design direction was selected, paving the way for the creation of color palettes, typography, and supporting graphics. The result was a completely revitalized look and feel for Valiant Battery, embodying its new identity.