challenge.

Despite being a premier resource for Western Red Cedar, RealCedar.com faced a critical visibility gap: it was virtually invisible in AI-driven search results and generative engines. As platforms like ChatGPT, Claude and Google’s AI Overviews shift to intent-based semantic retrieval, the site’s valuable content remains locked away from AI crawlers. Without structured schema markup and conversational Q&A formatting, RealCedar.com is missing out on a rapidly growing segment of architects, builders, and DIYers who rely on AI assistants to make material selections.

strategy & solution.

To bridge this gap, we transformed RealCedar.com into an AI-ready knowledge graph by embedding comprehensive schema markup and restructuring key content into conversational Q&A formats that match user prompts. We also optimized the brand’s presence across authoritative industry directories and citation sources trusted by Large Language Models (LLMs). This targeted strategy successfully established RealCedar.com as a core entity in generative search, resulting in the brand now being consistently surfaced, cited, and recommended in AI Overviews and conversational search results across major AI platforms.

results.

 
• Doubled year over year total AI traffic from ChatGPT, Gemini, and Claude

• Improved long tail search queries containing question words (e.g. how to, why, etc.) resulting in more clicks to realcedar.com.