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Gorman Bros. Lumber Ltd. is a multi-generational, family-owned British Columbia wood-products manufacturer, founded in 1949 and serving markets throughout North America and beyond. As a leader in their space, Gorman Bros. holds a distinct reputation for uncompromising quality, craftsmanship and stability.

Now with different divisions focusing on a range of product offerings, Gorman engaged Bare to design, develop and populate multiple sites, in multiple languages. Each project included new photography and text content, shot and written by Bare.

challenge.

The Gorman group of companies needed to fundamentally shift the focus of their online presence toward showcasing end-use products and highlighting the unparalleled capabilities of each Gorman division. They required websites that could act as powerful sales tools to clearly articulate the value, specifications, and potential applications of their offerings to the market.

strategy & solution.

The Bare team successfully delivered a full suite of sophisticated websites through an intensive, end-to-end effort. This complete digital transformation involved providing highly detailed, accessible information tailored to their target audience. By combining strategic design, expert copywriting, new professional photography, multilingual translation, and robust web development, the new cohesive online ecosystem significantly enhances Gorman’s lead generation and market positioning.