Real Cedar Siding Installation Video Series
services
challenge.
Western Red Cedar siding is a beautiful and sought-after building material. The key to keeping it looking great and performing is knowing how to properly prepare and install it; Subjects that are traditionally as exciting as watching paint dry. To compound the challenge, we needed to get this message out there in French and Spanish as well as English. So how do you get someone to pay attention to yet another “how to” video? After gathering all the required technical information, we came up with a solution.
strategy & solution.
With the Western Red Cedar Lumber Association’s blessing we created a series of off-beat and irreverent instructional videos with our own installation expert, Brian the Builder, who uses various devices including a guest spot on a late night talk show and a Kraft Dinner cook out to demonstrate the proper way install your siding. And with the informational heavy lifting being done by an off camera narrator, the video series is easily adapted into other languages.
